The Anthology Mission
Anthology’s mission is to redefine the role of the wine broker and to create a new paradigm of the broker as a true Brand Ambassador.
The goals of Anthology as a Brand Ambassador are:
- Establish close long-term relationships with producers focused on crafting high-quality wines.
- Clearly understand the mission and goals of these producers through strong continual communication.
- Act as an extension of the winery in our geographic market, effectively conveying the producer’s mission, the product presentation and the brand image.
- Develop focused and tailored market strategies for each of our wineries to obtain our common and individual goals.
- Strategically place products to ensure the sustainable profits for both our wineries and our restaurants and retailers.
- Strengthen the bonds between winery, distribution, retail and the consumer to create brand loyalty and long term relationships.