The Anthology Mission



Anthology’s mission is to redefine the role of the wine broker and to create a new paradigm of the broker as a true Brand Ambassador.

The goals of Anthology as a Brand Ambassador are:

  • Establish close long-term relationships with producers focused on crafting high-quality wines.
  • Clearly understand the mission and goals of these producers through strong continual communication.
  • Act as an extension of the winery in our geographic market, effectively conveying the producer’s mission,  the product presentation and the brand image.
  • Develop focused and tailored market strategies for each of our wineries to obtain our common and individual goals.
  • Strategically place products to ensure the sustainable profits for both our wineries and our restaurants and retailers.
  • Strengthen the bonds between winery, distribution, retail and the consumer to create brand loyalty and long term relationships.
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